The Digital Marketing Specialists role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role at Paintmytrip requires basic knowledge of the travel industry. Proficiency in Inbound marketing is a must with familiarity with a wide range of field practices, concepts, and procedures. Duties and Responsibilities:
To spearhead the digital marketing program for PaintMyTrip these include and not limited to SEM, SMM, SEO, E-mail marketing, Inbound marketing, Video Marketing, Web Analytics and Affiliate marketing. High degree of knowledge and experience in providing leads, lead nurturing, E-mail automation, and conversion tracking and optimization.
Set up a marketing program for PaintMyTrip with management of budget assigned Devise engaging creative, content management, posting regularly, keeping the audience engaged, early stage nurturing will be part of the job responsibility. Knowledge of Behavioral marketing & Influencer marketing will be added advantage Presenting recommendations to Director of Marketing and Communications.
Desired Skills & Experience
Minimum Qualifications: 1-3 years of experience in digital marketing (Preferably in ecommerce industry) Core Competency Requirements: Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns. Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social marketing. Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. Must be able to work under constant pressure and manage multiple projects across multiple lines of business.
Offered Salary Per Month₹20,000 - ₹30,000
Career LevelWorkstation (Associate)
Experience1 - 2 Years