• Post Date: November 30, 2017
  • Applications 0
  • Views 70
Job Overview

Key ResponsibilitiesExecuting tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaignsTracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaignsManaging campaign expenses, staying on budget, estimating monthly costs and reconciling discrepanciesKey SkillsSEM, Search Engine MarketingPPC pay per clickAd networksPPC CampaignsFacebook Paid Marketingkeyword development toolsCampaign StructuringGoogle Adwordsonline advertisingResponsibilitiesSetup, Manage and Optimize paid search, display, shopping and retargeting campaigns on AdWords, Bing and othersites/platforms.Dynamic remarketing over several Ad networks.Perform competitor and keyword research and analysis for PPC campaigns .Campaign Structuring, maintenance and optimization.Optimize ad copy and landing pages to improve conversions and ROASKeep up to date with paid media best practices, bid management systems, Ad Extensions, keyword development tools and industry research.Maintain and drive budgetary goals for multiple clients.Create enticing ad copy and display banner ads, and A/B test concurrently to achieve the best performance.Facebook Paid Marketing is an added advantage.RequirementsProven SEM experience and success managing PPC campaigns across Google, Yahoo and BingWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingExperience with website analytics toolsStrong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsQualificationsMCA / B.Tech with degree/ diploma in Marketing or a quantitative, test-driven field

Job Detail
  • Offered Salary Per Month₹30,000 - ₹50,000
  • Career LevelCabin (Executive)
  • Experience3 - 5 Years
  • GenderBoth
  • INDUSTRYOnline Media
  • QualificationBachelor's Degree
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