As a Social Media and PR executive, the resource will be responsible for maintaining Lifestyle’s social spaces and PR outreach efforts under the guidance of the PR & Digital lead and the Marketing head.DigitalKEY RESPONSIBILITIES :
- Implementation of the online outreach strategy and solutions best for Lifestyle and brands.
- Proactively introduce new ideas for the social media channels of Lifestyle leading to enhancement of Lifestyle perception as a vibrant, fashionable, digitally savvy brand
- Monitor competitors- and international key retailers- social and web networks for potential threats or opportunities. Prepare a detailed weekly report for sharing with the marketing team.
- Leverage social networks to build affinity with either a company, product or issue position
- Conduct online research to identify Web sites and online influencers for outreach
- Develop and manage strategic relationships with online influencers including bloggers and other digital community members crucial for Lifestyle’s digital outreach programme.
- Responsible for the implementation and furtherance of Ginger Girl property in association with Lifestyle
- Timely update and accuracy of the website
- Implement and monitor the PR program on day to day basis
- Content creation: Press releases, concept notes, advertorials, and other content requirements
- Creating, regularly and managing the media list.
- Interfacing with media only for sharing of generic information, new offer/collection details, standard generic responses
- Preparing weekly reports on coverage received and circulating amongst
- Competition & Industry news tracking and preparing monthly Intelligence report for consumption of marketing team (ref:iimjobs.com)
Marketing,Digital Marketing,Public Relations,Retail Marketing,Social Media