Lifestyle International
  • Post Date: September 12, 2017
  • Applications 3
  • Views 93
Job Overview

Summary

As a Social Media and PR executive, the resource will be responsible for maintaining Lifestyle’s social spaces and PR outreach efforts under the guidance of the PR & Digital lead and the Marketing head.DigitalKEY RESPONSIBILITIES :

  • Implementation of the online outreach strategy and solutions best for Lifestyle and brands.
  • Proactively introduce new ideas for the social media channels of Lifestyle leading to enhancement of Lifestyle perception as a vibrant, fashionable, digitally savvy brand
  • Monitor competitors- and international key retailers- social and web networks for potential threats or opportunities. Prepare a detailed weekly report for sharing with the marketing team.
  • Leverage social networks to build affinity with either a company, product or issue position
  • Conduct online research to identify Web sites and online influencers for outreach
  • Develop and manage strategic relationships with online influencers including bloggers and other digital community members crucial for Lifestyle’s digital outreach programme.
  • Responsible for the implementation and furtherance of Ginger Girl property in association with Lifestyle
  • Timely update and accuracy of the website

PR

  • Implement and monitor the PR program on day to day basis
  • Content creation: Press releases, concept notes, advertorials, and other content requirements
  • Creating, regularly and managing the media list.
  • Interfacing with media only for sharing of generic information, new offer/collection details, standard generic responses
  • Preparing weekly reports on coverage received and circulating amongst
  • Competition & Industry news tracking and preparing monthly Intelligence report for consumption of marketing team (ref:iimjobs.com)

Desired Skills and Experience

Marketing,Digital Marketing,Public Relations,Retail Marketing,Social Media

Job Detail
  • Offered Salary Per Month₹30,000 - ₹50,000
  • Career LevelCabin (Executive)
  • ExperienceFresher
  • GenderBoth
  • INDUSTRYRetail
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