Qest Global
  • Post Date: September 15, 2017
  • Applications 1
  • Views 97
Job Overview

  • Plan, execute and monitor all SEM, Social media and display advertising campaigns
  • Measure, Analyze and report performance of all digital marketing campaigns
  • assess against goals (ROI and KPIs)
  • Optimize spend and performance based on the insights & trends
  • Brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to- end customer experience across multiple channels and customer touch points
  • Optimize ad copy, Landing pages, Keywords and Bid management
  • Ad-Copy Testing (AB-Testing)
  • Meeting CPL targets and Ensure optimal campaign performance
  • Analyze Clicks and Conversion data, ad expenses and highly ROI driven
  • Perform different types of analysis like forecasting, trend analysis, data mining, Regression Analysis, Gap Analysis, Correlation etc. to provide actionable insights for account/site optimization and improvements
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers

Desired Skillset:

  • Proven working experience in SEM (3+ years)
    • E.g. analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns
  • Good understanding of Social Media adverts like LinkedIn, Facebook, Twitter, YouTube etc.
  • Strong analytical skills and Well-versed in other aspects of online marketing, conversion, online customer acquisition, dynamic remarketing etc.
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • In-depth experience with website analytics tools, A/B and multivariate experiments & bid management tools
  • Good experience in writing ad copy
  • Excellent written & oral communication and presentation skills with the ability to express thoughts logically
  • Experience in Content Marketing is a plus
  • Desire to work in a fast-paced, challenging environment
  • Attention to detail and capability to work on multiple projects in parallel

Job Detail
  • Offered Salary Per Month₹30,000 - ₹50,000
  • Career LevelCabin (Executive)
  • Experience3 - 5 Years
  • GenderBoth
  • INDUSTRYTech Startup
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