Plan, create and manage digital marketing campaigns including a) Content & engagement strategy b) Content management c) Social media and community management d) Email marketing e) Mobile marketing
Manage You Tube content and associated rights & IP’s.
Work Closely withDigital Team and Content teams to devise multi platform media plans, social campaigns and integration’s. In-house production teams to create assets for social/online media.
Help drive paid apps & products using social media as a marketing & retention tool.
Generate weekly/monthly/quarterly, and some ad hoc reports, with the ability to recognize performance trends and troubleshoot data anomalies.
Educate internal and external teams on social media best practices, as well as integrate social media considerations into existing processes.
Stay up to date on social media trends & the competitive landscape as well as be able to present new trends & platforms for the company.
Manage & cultivate relationships with 3rd party partners in the social realm.
Passionate ability to scour the social landscape & come up with big, new ideas to help elevate our brand & keep them current/interesting.QualificationsGraduate degree in related field required; Relevant Advanced degree highly desirable additional InformationExperience 7- 8 years of work experience in digital marketing with relevant industry backgroundProven expertise in digital platforms (web, social, mobile) and the ability to translate that knowledge into selling able advertising solutions. Social media experience (Facebook, Twitter, LinkedIn, Pinterest, YouTube, Vine, Instagram, G+ etc).Strong communication and interpersonal skills. Exceptional organizational and project management skills.Creative self-starter who can communicate precisely and effectively with collaborating teams, colleagues and clients on all levels while meeting deadlines.Ability to work independently and flourish in a dynamic, fast-paced environment.