An ideal candidate is a Social Media Specialist having hands on experience in planning and running campaigns. S/he should have demonstrated the ability to get the pulse of the Target Group and develop campaigns which go Viral. S/he should have thorough knowledge of Search Engine Optimization (SEO), Social Media Optimization (SMO), & And So On (ASO). Should have good command over English language. Main Objectives
Increase our reach in the market (relevant Target Group)
Create a Buzz around GaadiFix offerings and to build inbound traffic
Supervision of designs which Go Viral
Achieve personal registration goals. Annual / Quarterly goals
Manage the relationship with customers, mechanics and other stake holders
Supervision of Increase our reach in the market throughout-bound phone calls
Supervise tele-caller sales goals to achieve weekly target Main performance indicators
Supervision of Campaigns / Posts / Blogs released as per agreed time lines
Increase in engagement as per agreement
Ensure that business Development targets and KPIs are aligned with the companys strategic objectives and initiatives.
Achieve target – number of sales calls made per day & Conversions into sales.
Increase in number of repeat customers Major responsibilities include
Supervise APP based campaigns to result into Sales and App Installs.
Monitor integrated campaigns for engagement through Social Media which lead to high rate of call for action such as App Downloads.
Review and manage scheduled posts for Social media such as Facebook, Twitter, Google+
Review and work on action plan basis the analytics on regular intervals
Review of all departmental activity as per time bound Plan
Supervise Content Marketing campaigns through Emailers, Blogs, Newsletters marketing
Finalize posts, Info-graphics & graphics which hold the attention of the audience.
Aggressively achieve business development targets.
Review Direct marketing activates to car owners, vehicle owners, get Mechanics and other stakeholders onboard.
Value Add to features & benefits of GaadiFix Mobile App.
Build close long-term relationships with stakeholders and prospects.
Nurture ideas and suggestions to improve results, reputation and market share.
Guide all activities of competition, market trends and report them
Supervise to conduct Test Market activities as and when required.
Regular review of bound calls to convert sales, data entry of the new data such as directories etc. Requirement
Proven working experience in social media marketing or as a digital media specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Expert Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Fluency in English
BS in Communications, Marketing, Business, New Media or Public Relations Reporting
Daily Activity Reports
Other reports, as and when required