wingify
  • Post Date: December 8, 2017
  • Applications 0
  • Views 56
Job Overview

Reporting directly to the Marketing Head, the incumbent will lead the overall Digital Marketing function. A key area within the overall marketing organization, this is a senior level role responsible for setting up the Digital Marketing function. Initially, the incumbent could work as an individual contributor. However, based on need a team can report into this role.

Key Skills

  • Engineer, MBA from a premier Tier 1 institute & 8-12 years post qualification experience
  • Deep expertise in digital marketing to a B2B audience required
  • Familiarity with brand management, content strategy, alliances marketing
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Ability to work closely with other teams such as Content, Alliances, Product, and Sales
  • Data-driven and analytical to identify trends and insights and continuously optimize performance
  • Deep & hands-on knowledge of Adwords, SEM/SEO, display marketing, affiliates marketing, paid SMM, Double Click (search, display) remarketing
  • Should be well versed with Google Analytics, Webmasters, and other web analytics tools
  • Successful track record of managing high engagement communities
  • Basic level of technical understanding of server, site architecture, sitemaps, robots.txt, HTML, meta tags
  • Ability to document requirements with clarity for easy of execution by the technical team

Key responsibility areas

  • Devise digital marketing strategies and initiate campaigns to drive traffic to the website and generate inbound leads
  • Manage and optimize spend across various online media channels
  • Manage digital marketing plans, vendors, and implementation across search, social, video, email marketing, affiliates and other digital channels
  • Design, build and maintain our social media presence
  • Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, WhatsApp, Google +, blogging-based platforms, etc
  • Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan
  • Deliver paid digital media marketing – SEM, SMM, SEO, Affiliates, etc
  • Optimize search campaigns regularly for maximizing the output – keyword optimization, ad copy optimization, campaign optimization, landing page optimization. Collaborate with internal teams to create landing pages and optimize user experience
  • Create a roadmap of on-site changes that boost SEO on a continual basis and develop the specifications to convey it to the technical team.
  • Measure and report the performance of paid digital campaigns vis-a-vis key metric & contribution to business
  • Stay attuned to the best practices, algorithm updates, optimization techniques etc.Plan and execute all web, social media, SEO/SEM, marketing database, email, and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Behavioral traits

  • Needless to mention, all good companies progress to being great with the help of great teams. Hence, it is imperative that we expect each of our member to be a team player in the truest sense
  • Hunger to continuously improve and find ways to grow
  • Ability to take everyone along with you while ensuring that crucial decision making is not hampered owing to democracy compulsions
Job Detail
  • Offered Salary Per Month₹50,000+
  • Career LevelCorner Office (Manager)
  • Experience5 - 7 Years
  • GenderBoth
  • INDUSTRYTech Startup
  • QualificationBachelor's Degree
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